POV: You’re a Nordstrom Beauty Director

Brand: Nordstrom

Campaign Type: Social

Project Info: While freelancing for the agency Razorfish whose client was Nordstrom, I art directed a social-first video spotlighting Beauty Director Autumne West to position her as a trusted voice in beauty. We captured a day-in-the-life at the Nordstrom offices, blending polished visuals with candid, behind-the-scenes moments to bring her product selection process to life. The result was a highly engaging piece that proved the impact of personality-led storytelling on social.